Ihi Wehi: Week 2.2

Rhetorical Analysis of Posters

This poster uses juxtaposition as it is a women pulling a finger on the front cover of the magazine. And then you notice that it's not actually the middle finger. I think there's an element of satire here too. The fundamental design principles used are scale, symmetry and contrast.

This poster is definitely satire, and probably parody to some sort of war or army poster. The FDPs used are contrast, asymmetry and movement. The style has played a role in catching out the viewer, as when I first saw this I thought it was going to say something along the lines of "we want you", but then it says penis in huge letters. This made me stop, laugh, and then read the rest of it.

This is satire again, to make Trump look like Hitler. The FDPs used are white space, symmetry, scale and contrast. The tone of this poster is quite somber, it's ironic in a dark way. It makes me feel quite worried for the future, which I'm sure was the intent of the designer.

This is juxtaposition. It has paired a quick sketch of a fish with an image of dry, cracked ground that could be a desert. The FDPs used are contrast and white space. The tone of the image is sad, as it talks about the problems with the earth, especially due to global warming.

Research

I like the poster because it showcases the amount of tampons that people use during their lifetimes. I could use this idea with my stat "The average person uses approximately 11,000 tampons during their reproductive years."

‘What Is the Tampon Tax?’ Lunette New Zealand, https://lunette.co.nz/blogs/news/what-is-the-tampon-tax. Accessed 29 July 2020.

Emma Evelyn Speight, for Every Month Manchester
https://www.themeteor.org/2018/07/17/the-hidden-shame-of-period-poverty/

I find this poster important because in my research I have discovered that these items are all things that people who cannot afford to buy period products will use instead of. I also like that the poster has no text on it describing what the issue is. I could take just one of these items and blow it up to make it the focal point of the poster.

Illustration by Jeannie Phan

https://medium.com/@alolikaspeaks/understanding-period-poverty-are-we-doing-enough-2db1c6a26b36

I really love this idea of period items being a luxury. I think it's a really smart way of showing this idea although I don't think this particular illustration would work on a poster as it is too detailed and would not be easily deciphered when someone is far away.

Illustration by Daisy Bernard via babe.net

https://www.verveup.com/shesaid/period-poverty-why-were-getting-our-bloody-brunch-on-my-bloody-galentine-2019

This illustration is in the same style as the previous one and it is showing the same idea too.

This is a completely different graphic style, but one that I want to explore. I like the idea of using typography as image, and I think it can be really strong and eye catching, especially since lots of posters use images. It therefore contrasts, and makes it more memorable.

Philippe Apeloig. "Crossing The Line." Fiaf Fall Festival, 2010, https://collection.cooperhewitt.org/objects/35460847/

This is another example I like of typography as image.

https://www.pinterest.nz/pin/470415123575210259/
Unfortunately this was an image I found on pinterest, and I can't find the source or the artist of this poster. I like how they have put a block of black on top of the words, it almost looks like it has been rephotographed with the black rectangle on top.

Iterations and Thought Processes

Playing with the 11,000 tampons stat idea. Could colour in half of them to show that 1 in 2 women have found it difficult to access sanitary items due to cost.

For this one I was thinking I could discuss how period products are treated like luxury items, whereas condoms are often given out for free even though sex is a non-obligatory, optional activity. A period is non-optional.

For this poster I was thinking of going down the lines of using typography as an image, and riffing off the purple sunflowers poster I referenced previously. I was going to have it saying "PERIOD POVERTY' repeatedly but Donald said that something more subtle like 'ABSENT' would be more influential and interesting.

Trying different colours, along with a ripped piece of paper that I put filters on top of to seem more graphic. I also used a halftone in the background to give it some more dimension and depth.

Playing with greyscale here.

Taking down the graphic filters a notch on the paper, adding a logo and the rest of the text.

Deciding on new colours with the gradient scale. Blue and yellow doesn't really fit the vibe, I tried purple and pinks too but this wasn't right either.