Rationale

 222258 Design Studio IIB

Donald and Andre

Lauren Hynd, 19032596

Rationale

These posters use visual rhetoric to raise awareness for New Zealanders living in period poverty. Period poverty is when a person cannot afford sanitary products, which can lead to them having to choose food over period items, using unhygienic alternatives and/or missing school or work. The target audience is anyone who has never experienced period poverty, whether they don’t have periods, or the price doesn’t impact their lives. I have shown the importance of this issue by juxtaposing tampons with chips, which utilises pathos as the exaggerated idea of mixing food and sanitary items makes people recoil in disgust. The relatability to New Zealand can be seen with the common phrase ‘cheap as chips’ as well as the classic chips in paper in my second poster. This concept uses dynamism to activate the diagonal movement of the eye, whereas the first poster focuses the eye on the central image. The first also uses pastiche to mimic the design style of a fast food advertisement, which captures the attention of the viewer.